Privacy policy

Privacy Policy

Last Updated: September 7, 2026

This Privacy Policy explains how Yotam GT, a registered sole proprietor operating under the brand ButterMasterr (“ButterMasterr,” “we,” “us,” or “our”), collects, uses, discloses, stores, and protects personal information when you visit buttermasterr.com, purchase our products or services, join our training community, apply for coaching, or otherwise communicate with us.

This Policy is intended to comply with applicable privacy laws, including the Israeli Privacy Protection Law, 5741-1981, as amended by Amendment No. 13, and, where applicable, the EU General Data Protection Regulation (“GDPR”), the UK GDPR, and applicable U.S. state privacy laws.

1. Who We Are

The controller of the personal information described in this Policy and, where applicable, the “database controller” under Israeli law is:

Yotam GT — Registered Sole Proprietor
Brand: ButterMasterr
Business address: Yarmuch 30, Tel-Mond, Israel
Email: support@buttermasterr.com or buttermmaster@gmail.com

For privacy questions or requests, please contact us using one of the email addresses above.

2. Scope

This Policy applies to personal information processed through our website, online store, customer support, marketing communications, product fulfillment, training programs, coaching applications, and ButterMasterr community access.

Third-party websites and services, including payment providers, shipping carriers, Skool, Vimeo, social-media platforms, and other linked services, operate under their own privacy policies. We encourage you to review those policies before using those services.

3. Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of information:

A. Information You Provide

  • Identity and contact information: name, email address, telephone number, billing address, shipping address, country, and language.
  • Order and delivery information: products ordered, size or model selected, order number, delivery instructions, shipping status, returns, warranty claims, and related correspondence.
  • Customs and tax information: tax identification number or other information required by a carrier, customs authority, or applicable law for international delivery.
  • Payment and transaction information: payment method, payment status, transaction reference, currency, amount, and limited payment details supplied by the payment provider. We do not directly store complete payment-card numbers or card security codes.
  • Account, course, and community information: account details, program enrollment, community access, progress information, content or videos you voluntarily submit, and communications with coaches or community administrators.
  • Customer-service and communication information: emails, contact-form submissions, WhatsApp or social-media messages, survey responses, reviews, photographs, videos, and other information you choose to send us.
  • Marketing preferences: newsletter registration, consent records, unsubscribe requests, and campaign engagement.

B. Information Collected Automatically

When you use our website, we and our service providers may automatically collect:

  • IP address and approximate location derived from it;
  • browser type, device type, operating system, language, and screen information;
  • pages viewed, links clicked, referring page, time spent, scroll activity, cart activity, and checkout events;
  • cookie identifiers, advertising identifiers, and conversion or campaign-attribution data;
  • session-interaction data, such as clicks, scrolling, and page behavior, through tools such as Microsoft Clarity; and
  • security logs and information used to detect fraud, abuse, or technical problems.

C. Information From Third Parties

We may receive information from payment providers, shipping and fulfillment partners, analytics and advertising platforms, email providers, community platforms, and social networks when you interact with us or our advertisements. This may include transaction confirmation, delivery updates, advertising attribution, and engagement data.

Please do not send us sensitive personal information unless it is genuinely necessary for an order, legal requirement, or support request.

4. Why We Use Personal Information and Our Legal Bases

We use personal information for the following purposes:

Process payments, fulfill orders, arrange shipping, provide community or course access, and manage returns or warranty claims.
Typical legal basis: Performance of a contract.

Answer inquiries, provide customer support, and manage our business relationship.
Typical legal basis: Contract performance and our legitimate interests.

Maintain accounting, tax, customs, and legally required business records.
Typical legal basis: Legal obligation.

Secure the website, prevent fraud, enforce our terms, and diagnose technical issues.
Typical legal basis: Legitimate interests and legal obligations.

Measure website performance and understand how customers use the site.
Typical legal basis: Consent where required; otherwise legitimate interests where permitted.

Measure advertising performance, create audiences, and show relevant advertisements or remarketing.
Typical legal basis: Consent where required.

Send newsletters, product news, promotions, or abandoned-cart communications.
Typical legal basis: Consent or legitimate interests where permitted by law.

Improve products, services, training, and customer experience.
Typical legal basis: Legitimate interests.

Establish, exercise, or defend legal claims.
Typical legal basis: Legitimate interests and legal obligations.

When we ask for information that is required to complete an order or comply with law, failure to provide it may prevent us from processing the order, accepting payment, or delivering the product.

5. Cookies, Analytics, and Advertising

We use cookies and similar technologies for:

  • Strictly necessary functions, including the shopping cart, checkout, security, fraud prevention, and session management;
  • Preferences, such as remembering website settings;
  • Analytics and site improvement, including Google Analytics and Microsoft Clarity;
  • Advertising and measurement, including the Meta Pixel and Google advertising or conversion tools; and
  • Embedded content, such as video, community, or social-media features.

The Meta Pixel, Google advertising tools, and similar technologies may use website activity and identifiers to measure conversions, build advertising audiences, and deliver interest-based or retargeted advertising. We therefore do not describe all of our tracking as purely functional or non-advertising.

Where applicable law requires consent, we request consent before activating optional analytics and advertising technologies. You may change your cookie choices through the cookie settings made available on the website and may also restrict cookies through your browser. Blocking necessary cookies may prevent parts of the website or checkout from working correctly.

6. How We Share Personal Information

We may disclose personal information only as reasonably necessary to the following categories of recipients:

  • Website and e-commerce providers, including Shopify, WordPress, WooCommerce, hosting, content-delivery, security, and technical-support providers;
  • Payment providers, including PayPal and the card-payment provider identified during checkout;
  • Fulfillment, warehouse, shipping, customs, and logistics providers, including fulfillment partners located in China and international delivery carriers;
  • Analytics and advertising providers, including Google, Microsoft Clarity, and Meta;
  • Email and customer-communication providers, including MailPoet and related email-delivery services;
  • Training, community, and video providers, including Skool and Vimeo where relevant;
  • Professional advisers, such as accountants, lawyers, insurers, auditors, and fraud-prevention providers;
  • Government authorities, regulators, courts, customs agencies, or law-enforcement bodies where disclosure is required or legally permitted; and
  • A buyer, investor, or successor in connection with a proposed or completed sale, reorganization, financing, or transfer of all or part of the business, subject to appropriate confidentiality protections.

We do not sell personal information for money. Our use of advertising pixels may, however, be treated as “sharing,” “targeted advertising,” or a similar regulated activity under certain U.S. state privacy laws.

7. International Transfers

ButterMasterr operates from Israel and sells internationally. Personal information may be processed in Israel, China, the European Economic Area, the United Kingdom, the United States, and other countries in which our providers operate.

Those countries may have privacy laws that differ from the laws where you live. Where applicable law requires a transfer safeguard, we rely on an authorized legal mechanism, such as an adequacy decision, standard contractual clauses, or another lawful transfer arrangement.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, warranty, fraud-prevention, and dispute-resolution requirements. Typical periods are:

  • Order, payment, tax, and transaction records: generally up to 7 years, or longer if required by law or needed for an active dispute;
  • Customer-support and warranty correspondence: generally up to 24 months after the matter is closed, unless a longer period is reasonably needed;
  • Account, course, and community records: while the account or access remains active and for a reasonable period afterward;
  • Marketing records: until you unsubscribe or object, plus a limited suppression record so that we can respect your choice;
  • Analytics, advertising, cookie, and security data: according to our configured retention periods and the applicable provider’s retention settings; and
  • Legal claims: for the period required to establish, exercise, or defend the claim.

We may retain aggregated or de-identified information that no longer identifies you.

9. Your Privacy Rights

Your rights depend on where you live and the law that applies.

Israel

Subject to the Israeli Privacy Protection Law, you may have the right to inspect personal information held about you and request correction or deletion where the information is inaccurate, incomplete, unclear, or not current, as provided by law. You may also opt out of direct marketing.

EEA and United Kingdom

Subject to applicable conditions and exceptions, you may request access, correction, deletion, restriction, portability, or objection to processing. You may withdraw consent at any time without affecting processing that was lawful before withdrawal. You may also complain to the data-protection authority where you live, work, or believe a violation occurred.

United States

Residents of certain U.S. states may, where the relevant law applies to us, have rights to know or access, correct, delete, or obtain a copy of personal information, and to opt out of targeted advertising, sale, or sharing. They may also have the right not to receive discriminatory treatment for exercising a privacy right.

To exercise a right, email support@buttermasterr.com. We may request information reasonably necessary to verify your identity and protect your account. We will respond within the period required by applicable law. An authorized agent may submit a request where permitted by law, subject to verification of authority.

You may unsubscribe from marketing emails at any time by using the unsubscribe link in the message. Transactional messages concerning an order or account are not marketing messages and may continue when necessary.

10. Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information, including access controls, secure hosting, encryption in transit where supported, data minimization, and service-provider controls. We also seek to comply with the Israeli Privacy Protection Regulations (Data Security), 5777-2017, where applicable.

No website, transmission, or storage system is completely secure. You should use a strong, unique password and avoid sending payment-card details or other highly sensitive information through ordinary email or social-media messages.

11. Automated Decision-Making

We do not currently use personal information to make decisions based solely on automated processing that produce legal or similarly significant effects on individuals.

12. Children

Our website and online store are not directed to children under 13, and we do not knowingly collect personal information online from children under 13 without appropriate parental authorization. If you believe a child under 13 has provided personal information to us, please contact us so that we can take appropriate action.

Customers who are not legally able to enter into a purchase contract in their jurisdiction should use the website only with the involvement of a parent or legal guardian.

13. Changes to This Policy

We may update this Privacy Policy to reflect changes to our practices, providers, products, or legal obligations. The revised version will be posted on this page with a new “Last Updated” date. If a change is material, we may provide additional notice where required by law.

14. Contact Us

For questions, requests, or complaints concerning privacy:

ButterMasterr — Yotam GT
Yarmuch 30, Tel-Mond, Israel
Team@buttermasterr.com
buttermmaster@gmail.com

פרטיות והרשמה לסדנאות

בעת ההרשמה לסדנה של ButterMasterr, אנו עשויים לאסוף פרטים אישיים הנדרשים לצורך ניהול ההרשמה והסדנה, ובהם: שם מלא, מספר טלפון, כתובת דוא״ל, פרטי ההזמנה והתשלום, מועד הסדנה שנבחר ומידע נוסף שהמשתתף מסר לנו לצורך תיאום, שירות או בטיחות.

כיצד אנו משתמשים במידע?

המידע שנאסף עשוי לשמש אותנו לצורך:

  • ניהול ההרשמה והתשלום.
  • שליחת אישור הרשמה, תזכורות ועדכונים.
  • מסירת פרטים בנוגע למועד ולמיקום הסדנה.
  • יצירת קשר במקרה של שינוי, דחייה או ביטול.
  • מתן שירות ומענה לפניות הקשורות לסדנה.
  • שמירה על בטיחות המשתתפים במהלך הפעילות.

קבוצת WhatsApp

לצורך עדכונים ותיאום, ייתכן שתיפתח קבוצת WhatsApp עבור משתתפי הסדנה. ההצטרפות לקבוצה עשויה לחשוף בפני משתתפים אחרים את מספר הטלפון, שם הפרופיל ותמונת הפרופיל של המצטרף.

משתתף שאינו מעוניין להצטרף לקבוצה רשאי לפנות אלינו ולבקש לקבל את העדכונים באופן פרטי.

צילום ותיעוד במהלך הסדנה

במהלך הסדנה עשויים להתבצע צילומים או הקלטות. רכישת מקום בסדנה אינה מהווה הסכמה אוטומטית לפרסום תמונה או סרטון שבהם ניתן לזהות את המשתתף.

שימוש בתיעוד מזוהה לצורכי פרסום, שיווק או העלאה לרשתות החברתיות ייעשה לאחר קבלת הסכמה מתאימה. במקרה של משתתף קטין, ייתכן שתידרש הסכמת הורה או אפוטרופוס.

שמירת המידע וזכויות המשתתפים

המידע יישמר רק למשך הזמן הדרוש לצורך ניהול הסדנה, מתן שירות, עמידה בחובות משפטיות וחשבונאיות וטיפול במחלוקות, ככל שיהיו.

ניתן לפנות אלינו בבקשה לעיין במידע האישי, לתקנו או למחוק אותו, בכפוף להוראות הדין:

ButterMasterr
דוא״ל: team@buttermasterr.com